Keywords: connector between customers and content - DevConf.CZ 2020

Speakers: Prerana Sharma Why should I think about keywords in documentation? Its SEOs job, isn't it? Keywords acts as a foundation stone for SEO. Accurate usage of keywords acts as a conduit for the reader. Points to consider while using the keywords: * understanding content findability from customers perspective * intent of customer to read the article, website, document * excessive usage of keywords can stuff your content * focus on creating user friendly content The keyword tools determines the page rank for your document. Expected outcome: Know how to prioritize your content using the required keywords. Understand the importance of keywords in the document and create a document with a sustainable page rank. [ https://sched.co/YOsp ] -- Recordings of talks at DevConf are a community effort. Unfortunately not everything works perfectly every time. If you're interested in helping us improve, let us know.